gd4 started this topic @ 12:22 on 24/05/2006
Has anyone ever had Yellow pages design an advert for them and if so how much did they charge for this design service?
Thanks
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RE: Yellow Pages adverts
creacom | 24/05/2006 03:23 PM
We have never had them design an ad for us ( because thats what we do ! ) but we have had Yellow Page adverts. In certain sectors they can be very useful. For us for example, there are not 1 million and 1 other designers in the region so it helps.
One thing is though - make sure you negotiate the price with them. We had our reduced from £540 to £380 by doing that.
Jacqui
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RE: Yellow Pages adverts
gd4 | 24/05/2006 03:31 PM
Thanks for the replies.
We are a graphic design business and we just wondered what yellow pages were charging. We are very competitive in our pricing and just wondered if it was worth us contacting our clients to see if they wanted us to do something for them or if it was wasting out time because yellow pages already offer this service?
We presumed that their charges were high though?
Any ideas anyone?
What would you be willing to pay for the design of a small 1/4 column advert? You can be honest!
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RE: Yellow Pages adverts
creacom | 24/05/2006 03:37 PM
I dont know about their design prices sorry but i have heard them offer them for free sometimes to clinch the deal.
Why dont you call the Yellow Pages and ask ? I am sure they will tell you.
Jacqui
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Graphic Design • Web Design • Print
RE: Yellow Pages adverts
gd4 | 24/05/2006 03:41 PM
I have tried that and the person I have spoken to was not very helpful!
On a separate note, how did you negotiate the price? We had such a bad service from them we managed to get 10% knocked off and some other discount seemed to be in the invoice as well(?). Any sugestions for keeping the price lower for next year?!
Thanks for taking the time to reply.
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RE: Yellow Pages adverts
creacom | 24/05/2006 03:50 PM
I would call them again. Say that you are arranging things for a client for example and you want to know the difference between designing yourself and getting them to do it. I think it changes per region too.
Well we said we wanted to advertise but told them we has a small budget for it. They called and called and each time thr price came down more. So in the end I told them what I wanted to pay and someone called me back 10mins later to agree ! It was really that simple. Dont take their first price because if they can drop that amount in 10mins they they must be making a good profit on it in general !
Also tell them that you need to choose 1 advert to put in either their directory or their competitors and you are looking for the best price.
Jacqui
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Graphic Design • Web Design • Print
RE: Yellow Pages adverts
gd4 | 24/05/2006 04:29 PM
still no joy. I found this when I started up a few years ago, thay always want to send someone out! I might try another day and see if I get someone more helpful!
To go back to one of my questions:
What would you be willing to pay for the design of a small 1/4 column advert?
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RE: Yellow Pages adverts
creacom | 24/05/2006 04:35 PM
Yeah i would try again because I have had info from them before similar to that and they have never offered to send anyone out !! But that might be because we are in the sticks !!! lol
I have the direct line of the woman who sold us our last ad, Ill see what i can find out for you.
Jacqui
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Graphic Design • Web Design • Print
RE: Yellow Pages adverts
gd4 | 24/05/2006 04:37 PM
Oh that would be great. Maybe I shall call again also and be more general this time. They are always very pushy!
Any info you can find would be useful - thanks :-)
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RE: Yellow Pages adverts
creacom | 24/05/2006 04:44 PM
So half page or quarter page design - £70 plus VAT.
Hope it gives you a better idea mate.
Jacqui
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Graphic Design • Web Design • Print
RE: Yellow Pages adverts
creacom | 24/05/2006 04:44 PM
I called and told them I was settng up a business and wanted to include the info in my business plan. They were fine about it - must be my Scottish charm !!! 
Jacqui
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RE: Yellow Pages adverts
gd4 | 24/05/2006 04:50 PM
Thanks thats good of you to call them with your scottish charm! I have the scottish bit also but no accent and obviously lacking in charm too!!
Seems reasonable for yellow pages, so thats a quater of the page and not the small boxed ad?
Thanks again :-)
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RE: Yellow Pages adverts
creacom | 24/05/2006 04:55 PM
Yep thats a quarter of a page OR half a page. Same design price for both.
Its reasonable but then again I havent seen many stunning designs in their directories yet !
Jacqui
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Graphic Design • Web Design • Print
RE: Yellow Pages adverts
gd4 | 25/05/2006 12:01 PM
right ok...yeah I have noticed quite a few 'dodgy' adverts in yellow pages. I think the design makes a huge difference. We have managed to increase our calls from about 10 a year..(from a yellow page advert) to so far (since march) on average one a day! Very chuffed!
Thanks for the replies :-)
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RE: Yellow Pages adverts
gullbeard | 25/05/2006 04:49 PM
Roy,
I'm going to read your Free ebook over the weekend - after which I shall be fully versed in the process of managing my contacts from the enquiry to account stage.
...or I want me money back.
Regards
Tony