For the e-commerce entreprenuer the world of online trading provides a whole host of advantages and opportunities that simply did not exist before the advent of the web.
These include a radically reduced time to market, improved customer relationships, low cost market entry and easier access to a global market.
But e-commerce isn’t just about selling a table lamp to Mrs Smith in Chester. As well as using the web for direct sales, online retailers can also showcase products, raise brand awareness and offer post-sales support to their customers.
From the point of view of the consumer they have access to a 24-hour virtual shopping district with an infinate number of choices all from the comfort of their own homes and offices.
The Magic of the Three Cs: Choice, Cost and Convenience
Goods tend to be purchased online for three fundamental reasons:
Firstly, because the internet presents a shopping experience of global proportions, there is unlimited choice.
Secondly, the determined internet window shopper will pick up the keenest of deals as the competition for customers and lower costs filter down to price reductions
Thirdly, how much more comfortable can you get than armchair shopping, anytime, day or night? If you can provide choice, reduced prices and convenience shopping electronically, there is a substantial slice of the market to be won.