Google rates the importance of a webpage partly by the number and quality of other websites that link to it. This can be through directories or other websites or even a discrete link partnering arrangement. I use Link Partners at http://www.linkpartners.com/index.html to find suitable webites to link to. I have a fairly new website and am trying to build up it's Google presence via link exchanges. If you have a look at http://www.factoring-quote.co.uk/link_partners.htm you will see a page of websites that my site links to and each of those sites will also have a link to me. Firstly you need to spend time looking at as many reasonable quality free website directories to get your site into. Things like county directories etc as they all count. If you input your url into the Google search box it will come return details of the cache that it holds of your site plus details of the more important sites that link to you and you will see that most of the links to your site are from here or other forums.
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Ian

To find good sites to link exchange with go to google and search for "add url your keyword/phrase". For example if your main key phrase is “mens clothing” search in google using the following search phrase – add url mens clothing This will provide results of pages offering link exchanges and containing relevant content which the spiders like. Aim to only exchange with pages with a Google Page Rank of 3 and above (for info on finding a pages PR you will need the Google Toolbar - http://toolbar.google.com/) For pay per click advertising you may want to try Overture as they cover the majority of other search engines – www.overture.com For advice on search engine optimisation search in google for “SEO Forums” – there is loads of useful information out there. Good luck!
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Steve - Small Firms Services Ltd
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