Creating advertisements that literally vibrate in the pockets of your target audience is one way to encourage sales. With the evolution of smart phone apps, the potential of mobile media has grown to new heights. By acquiring the right market analysis in the first place, you can get your business off to the best possible beginning.
You have already given yourself a head start by launching a 21st century business. You can instil the most advanced marketing strategies from the outset, initially at a localised level – with the intention of going global as the business progresses (depending on the nature of your service).
Mobile marketing originally depended exclusively on SMS text messages - a short amount of words describing a product in a pretty generic way. With more market analysis insight from experts, SMS advertising has become much more sophisticated, in that different demographic data (age, interests, financial characteristics) can be applied to the content of the message. Shaping advertisements to appeal to different demographics increases the chance of a successful conversion – which effectively increases ROI per message.
SMS budges over...
Multimedia messaging was tested in the early ‘noughties’, and once the image formats were compatible universally across all phones, MMS surpassed SMS in terms of its potential to appeal to customers. Multimedia messages allow for 1000 characters of text, graphics and even slideshows – which catch the eye of customers much more effectively.
By combining MMS with comprehensive distribution lists made up of 15 million people, your business is granted a very powerful marketing tool. All 15 million people have demographic data on their profile, which indicates their potential interest/disinterest in your service.
MMS budges slightly...
With the introduction of smartphones came a whole new form of mobile marketing – using apps to prompt customers to take action. An MMS could be sent to a customer, encouraging them to download an app (for free) which then advertises your business in a unique way.
The USP of this direct marketing technique is that customers can choose from various calls to action. For example, car manufacturer Citroen recently tried this method and left customers a choice of options:
- Call the nearest Citroen dealer
- Request a brochure
- Book a test drive
- Request a ‘call back’
MMS is still an effective marketing tool. In the hands of a credit profiling agency which can tweak messages to match the details of different customer demographics and reach out to millions of people, mobile marketing
is perhaps the most prolific advertising approach your new business can adopt. Do it from the beginning and you lay the foundations for modern success.