“If you read nothing else about preparing your business plan then read this book.”
An expert guide to writing a successful business plan. Whether you need to raise finance, get senior management to support your plans, or simply want a roadmap for growth you need a successful business plan. This book explains what to put in, what to leave out and how to structure it to be most effective. It's an easy-to-follow, practical book written by business plan services, in association with the acclaimed London Business School.
The authors have unrivalled experience helping companies write business plans that work. As active investors themselves they are experts at helping you produce a plan investors will want to read.
ISBN: 978 1 85458 483 0
Published: August 2009
Authors: Jane Khedair & Michael Anderson