I'm looking into setting up a very small business and being a sole trader. It will just be a small website where I hope to have some affiliate links (if I can ever figure out how that works!) and hopefully sell a few ads/postings. The thing is I am anxious for the business to look as 'professional' as possible but know as a Sole Trader I have to list my name certain places.

I think the regulations mean i don't actually have to put my personal name t/a on the website? But i do have to on things like letterheads and invoices? I won't actually be invoicing though but selling online with maybe an online payment link to buy an ad one day. When someone buys online like that do I have to list my personal name on the payment part or is it okay to use the business name since it isn't actually an invoice?

I won't have any premises and will be working from home. Are there any other circumstances where I have to list my personal name on things? Wish there was a way just to provide my name to authorities/business register or whatever without having to give out my personal name. Just concerned highlighting that might put off companies from advertising?

Thanks very much