Shall I pursue my idea?? honest opinions please.
melpa started this topic @ 17:49 on 25/09/2010
I've had the idea of starting a funeral directory website aimed at the UK market for a little over a year now as the one's that are currently up are very outdated and are designed very badly. There are 4 directory's currently online with one being the superior one with a little over 3000 registered company's paying a membership fee of 50 pounds a year. That website is extremely unappealing and is hard to navigate around and doesn't offer any sort of support or advice which is what i would do.
Here is the problem....a little over 5 month's ago a very professional site was launched offering a 24 hour call service which offers support and advice a long with a directory which gave me the shivers...
The site I mentioned before with the 3000 users is number 1. in google and whenever you type in 'funeral director in derby' for an example it will always come up number 1 in google and by the looks of things the new professional site is struggling and will struggle to reach number 1. (my opinion)
So effectively there are 2 big directories for this industry however, I would have to compete with the newer one as they offer everything that is needed. I suppose I have to say, there isn't anything extra I could offer except try and reach No 1. in google like the older site does, because i would rather focus on the directory side of the business.
Do you think there would be room for another one?? I mean if i charged 50 pounds for a listing their business on the directory that means if i got 600 of them that would be 30,000 pounds net profit give or take.
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RE: Shall I pursue my idea?? honest opinions please.
factoringman | 28/09/2010 01:31 PM
Hmmmm...hard to say really. have you done any market research? Take a look at the search volumes for funeral directories etc in Google by using Google Adwords keyword tool. That's a starting point.
I think you need to carry out a fair bit of research before committing to this idea.
Barry
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Factoring Company, UK
RE: Shall I pursue my idea?? honest opinions please.
melpa | 28/09/2010 03:23 PM
Hey factoringman,
I have done a fair bit of research,
'funeral home' have 2,240,000 global monthly searches which sounds good and all the other
similar keywords beginning with funeral mostly have 100,000+ searches.
RE: Shall I pursue my idea?? honest opinions please.
thesidman | 04/10/2010 04:38 PM
When you check on google, make sure that the keyword tool is set to United Kingdom. This will give you search volumes for the UK market, this isvery important.
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