Well, if the video is interesting, this can drive traffic to your site.
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Online video is probably the most powerful marketing tool you'll ever use online.

Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?

Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.

It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).
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Thanks for the very useful information. I always imagined how Google would interpret the data in a video, as the search engine bots are programs and they cannot see the video. But, just missed out that title and keywords stuff. But still I feel Google also gives credit to plain texts!
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Hi,

Tejaswini: Mere static text and images; just don't cut it any more.
We live in a visual World.

Getting our message across "clearly" through a webpage is a challenge for any Business;
Video speaks for itself.

Kind Regards,

Voiceswf

I think video is more overrated than a lot of people are making it out to be. It certainly doesn't hurt and can help a lot of sites. But it's definitely not for everyone
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Hi guys,

It is SMO and not exactly SEO. We can increase the conversion rate and traffic to a website by video promotions but I don't think there is any benefit for a website having video than websites without video.
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Well, you have to have a great description of the video to attract people to click on it and watch. maybe it can add up benefits but still, it depends on the content and the quality of the video. But anyway, thanks for this info. I'm sure some people out there might be interested to include videos on their sites.
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First of all, I would ask the writer how does video benefit SEO? Can you be more precise?

Not all websites as someone has pointed out would not benefit for a video on their site in terms of attracting visitors. But that isn't SEO.

Before anyone actually falls into the SEO trap, I always suggest to go to Search Engine Optimisation Guidelines from Google.

Link:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

No one, and I would say NO ONE can say the Video would help with SEO. If it was, then why isn't it on Guidelines on Google? Something Google revealed to you and not to us OP?
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Hi,

SEO TRAP? You seriously need some updating friend; You state that "No one, and I would say NO ONE can say the Video would help with SEO.", so what's happening here:

http://www.google.com/support/webmasters/bin/answer.py?answer=80472

http://www.reelseo.com/seo-for-video/

Video SEO is the application of SEO best practices when publishing online video content to ensure maximum visibility across search engines and ultimately, your target audience.

And you obviously have never heard of "blended search results" have you?

Heres a quickie: open Google.com in your browser and type in the following:

yamaha sg 1000

Click Search

What do you see? Blended search results!

Now what link would you say an aspiring guitar player would click on, hmm perhaps a guitar demo provided by Rose Morris - who happens to sell guitars?

Simples

Kind Regards,

Voiceswf

Hi,

I have responded many times to the above posts (negative and positive), yet they are removed. Can Admin explain to me, why my posts are removed?

I started this thread, why not just delete it entirely? I have a right to respond to a thread I started, surely?

Kind Regards,

Voiceswf

Ideal for achieving exponential growth in incoming targeted traffic. The concept of normal viral marketing is very simple. The video is passed on to a group of people who forward it to more people who would like to view it. Video SEO marketing is more advanced. The videos are submitted in all well known video sites and on page and off page search engine optimization techniques are implemented for the site this strengthens the web presence of the site.
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Hi,

This is in my opinion a great example of video on a website; a recent project - I and a colleague completed:

www.aspray.com

This video works well on their homepage. And also a nice video for them to place on YouTube etc... as mentioned by rohit_tripathi60.

Kind Regards,

Voiceswf

But... do the search engines really notice a video? Do they care that you have one? How would they know if the content is relevant?


I'm just trying to learn and have a lot of questions!
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I personally liked the idea of using this for SEO. Saying that there are better and simpler ways to drive traffic through SEO.
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Vides CAN rank high in Google for keywords, I have often seen youtube videos on pages 1-3. But....video marketing can be very successful for some keywords and a failure for others. It all depends on the niche of your business ultimately.

However, either way, get some videos on the top video sites now.

A few tips. Ensure your targewtted keyword is in the title or IS the title. Get your backlink in the description area (although not all of the top sites allow this - Youtube does)

Anyone needs more tips, PM me.
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