<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Marketing case studies | Startups</title>    <link>http://www.startups.co.uk/marketing-case-studies</link>    <description>Take look at which marketing strategies worked for these start-up businesses. Use their marketing ideas and tips to create an effective marketing plan for your small business.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>My World Journal</title>      <description>Iain Row suffered six long months before he secured his first sale for his innovative service for travellers. He tells Startups.co.uk how he turned things around to make his business a success.</description>      <link>http://www.startups.co.uk/my-world-journal.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/my-world-journal.html</guid>      <pubDate>Fri, 6 Feb 2004 15:26:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Attik</title>      <description>One design company with the art of survival</description>      <link>http://www.startups.co.uk/attik.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/attik.html</guid>      <pubDate>Tue, 31 Dec 2002 11:23:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Getting the brand right: marketing a chain</title>      <description>How Six Continents decided to call time on the traditional pub</description>      <link>http://www.startups.co.uk/getting-the-brand-right-marketing-a-chain.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/getting-the-brand-right-marketing-a-chain.html</guid>      <pubDate>Tue, 17 Dec 2002 15:02:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Heaton &amp; Jeremiah</title>      <description>Simon Heaton and Lyndon Jeremiah found the right angle to make their furniture business flourish</description>      <link>http://www.startups.co.uk/heaton-and-jeremiah.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/heaton-and-jeremiah.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Dosh Software</title>      <description>How Dosh fought for space among giants such as PC World</description>      <link>http://www.startups.co.uk/dosh-software.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/dosh-software.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Prism&amp;nbsp;Partnerships&amp;nbsp;Consultancy</title>      <description>Norma Stride wasted plenty of money for finding a marketing approach to suit her business</description>      <link>http://www.startups.co.uk/prism-partnerships-consultancy.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/prism-partnerships-consultancy.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Hair Republic</title>      <description>How Hair Republic goes to extra lengths to ensure it stays a cut above its rivals</description>      <link>http://www.startups.co.uk/hair-republic.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/hair-republic.html</guid>      <pubDate>Wed, 4 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Pride Valley Foods</title>      <description>Hossain Rezaei explans why marketing is about knowing your customers</description>      <link>http://www.startups.co.uk/pride-valley-foods.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/pride-valley-foods.html</guid>      <pubDate>Wed, 4 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>