<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>PR campaigns | Startups</title>    <link>http://www.startups.co.uk/pr-campaigns</link>    <description>Good PR campaigns can give your start-up invaluable media coverage. Take a look at our articles, written by PR experts,  on small business PR including writing a press release and using a PR agency.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>The seven deadly PR sins committed by start-ups</title>      <description>Former Fleet Street journalist Alex Singleton reveals what not to do when it comes to creating a start-up PR campaign</description>      <link>http://www.startups.co.uk/the-seven-deadly-pr-sins-committed-by-start-ups.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/the-seven-deadly-pr-sins-committed-by-start-ups.html</guid>      <pubDate>Tue, 18 Dec 2012 10:50:23 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Does your business need PR?</title>      <description>A group of industry experts discuss how small firms should approach PR</description>      <link>http://www.startups.co.uk/does-your-business-need-pr.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/does-your-business-need-pr.html</guid>      <pubDate>Thu, 26 May 2005 16:08:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Creating a good impression</title>      <description>Effective PR can impress potential clients and customers. Alastair Campbell of The Ideal Marketing Company explains how you can target your campaign.</description>      <link>http://www.startups.co.uk/creating-a-good-impression.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/creating-a-good-impression.html</guid>      <pubDate>Fri, 25 Feb 2005 11:32:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Preparing for a PR campaign</title>      <description>Pietro Ranieri, director, Ranieri Public Relations, explains the golden rules of preparing for a PR campaign</description>      <link>http://www.startups.co.uk/preparing-for-a-pr-campaign.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/preparing-for-a-pr-campaign.html</guid>      <pubDate>Mon, 26 Jul 2004 15:54:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Getting the best from your PR agency</title>      <description>How to select an agency focused on your business' needs</description>      <link>http://www.startups.co.uk/getting-the-best-from-your-pr-agency.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/getting-the-best-from-your-pr-agency.html</guid>      <pubDate>Thu, 16 May 2002 10:42:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Press&amp;nbsp;releases</title>      <description>The standard for promoting PR. Learn how to write a killer release.</description>      <link>http://www.startups.co.uk/press-releases.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/press-releases.html</guid>      <pubDate>Mon, 25 Jun 2001 17:35:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Deadlines</title>      <description>A brilliant press release is useless if you get the timing wrong and miss deadlines</description>      <link>http://www.startups.co.uk/deadlines.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/deadlines.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>