<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>PR: an introduction | Startups</title>    <link>http://www.startups.co.uk/pr-an-introduction</link>    <description>Take a look at our expert articles on what public relations is, using PR agencies and the big debate: PR vs. advertising.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>Measuring public relations</title>      <description>Is your PR hitting the target?</description>      <link>http://www.startups.co.uk/measuring-public-relations.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/measuring-public-relations.html</guid>      <pubDate>Tue, 28 Jan 2003 10:26:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Using&amp;nbsp;an&amp;nbsp;agency</title>      <description>Whether you use an agency will depend on your budget and needs</description>      <link>http://www.startups.co.uk/using-an-agency.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/using-an-agency.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>PR&amp;nbsp;vs&amp;nbsp;advertising</title>      <description>We examine which is the more effective method for small businesses</description>      <link>http://www.startups.co.uk/pr-vs-advertising.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/pr-vs-advertising.html</guid>      <pubDate>Tue, 19 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>What is Public Relations?</title>      <description>The media is a powerful marketing tool. Learn how to use it to your advantage</description>      <link>http://www.startups.co.uk/what-is-public-relations.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/what-is-public-relations.html</guid>      <pubDate>Tue, 19 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Effective PR</title>      <description>Learn how to understand the media and build a relationship with them</description>      <link>http://www.startups.co.uk/effective-pr.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/effective-pr.html</guid>      <pubDate>Tue, 19 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>