<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Why use sales promotions? | Startups</title>    <link>http://www.startups.co.uk/why-use-sales-promotions.html</link>    <description>Discover how to introduce a new product or boost customer loyalty</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>  </channel></rss>