<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Marketing | Startups</title>    <link>http://www.startups.co.uk/marketing</link>    <description>Effective marketing strategies can be the  difference between success and failure for a small business. This section will help you understand marketing and plan your strategy with advice on branding, PR and social media. We also discuss various low cost marketing strategies to help small businesses on a tight budget.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>How to get a celebrity to endorse your product</title>      <description>Celebrity endorsement can send demand for your product through the roof. Here are some top tips for securing A-list champions for your brand</description>      <link>http://www.startups.co.uk/how-to-get-a-celebrity-to-endorse-your-product.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/how-to-get-a-celebrity-to-endorse-your-product.html</guid>      <pubDate>Thu, 10 May 2012 12:01:39 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Marketing and PR guidelines</title>      <description>What must entrepreneurs remember when putting together a PR strategy</description>      <link>http://www.startups.co.uk/marketing-and-pr-guidelines.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/marketing-and-pr-guidelines.html</guid>      <pubDate>Wed, 13 Apr 2005 09:59:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Low cost marketing strategy</title>      <description>Marketing your business need not cost the Earth.</description>      <link>http://www.startups.co.uk/low-cost-marketing-strategy.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/low-cost-marketing-strategy.html</guid>      <pubDate>Tue, 30 Nov 2004 11:58:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>How to destroy your business in five easy steps</title>      <description>Discover the five biggest marketing mistakes made by small businesses</description>      <link>http://www.startups.co.uk/how-to-destroy-your-business-in-five-easy-steps.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/how-to-destroy-your-business-in-five-easy-steps.html</guid>      <pubDate>Fri, 28 May 2004 16:09:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>My World Journal</title>      <description>Iain Row suffered six long months before he secured his first sale for his innovative service for travellers. He tells Startups.co.uk how he turned things around to make his business a success.</description>      <link>http://www.startups.co.uk/my-world-journal.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/my-world-journal.html</guid>      <pubDate>Fri, 6 Feb 2004 15:26:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Learn to love your customers</title>      <description>Five top tips to keep clients coming back for more</description>      <link>http://www.startups.co.uk/learn-to-love-your-customers.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/learn-to-love-your-customers.html</guid>      <pubDate>Tue, 18 Nov 2003 17:57:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Attik</title>      <description>One design company with the art of survival</description>      <link>http://www.startups.co.uk/attik.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/attik.html</guid>      <pubDate>Tue, 31 Dec 2002 11:23:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Getting the brand right: marketing a chain</title>      <description>How Six Continents decided to call time on the traditional pub</description>      <link>http://www.startups.co.uk/getting-the-brand-right-marketing-a-chain.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/getting-the-brand-right-marketing-a-chain.html</guid>      <pubDate>Tue, 17 Dec 2002 15:02:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Dosh Software</title>      <description>How Dosh fought for space among giants such as PC World</description>      <link>http://www.startups.co.uk/dosh-software.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/dosh-software.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Heaton &amp; Jeremiah</title>      <description>Simon Heaton and Lyndon Jeremiah found the right angle to make their furniture business flourish</description>      <link>http://www.startups.co.uk/heaton-and-jeremiah.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/heaton-and-jeremiah.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Prism&amp;nbsp;Partnerships&amp;nbsp;Consultancy</title>      <description>Norma Stride wasted plenty of money for finding a marketing approach to suit her business</description>      <link>http://www.startups.co.uk/prism-partnerships-consultancy.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/prism-partnerships-consultancy.html</guid>      <pubDate>Thu, 5 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Hair Republic</title>      <description>How Hair Republic goes to extra lengths to ensure it stays a cut above its rivals</description>      <link>http://www.startups.co.uk/hair-republic.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/hair-republic.html</guid>      <pubDate>Wed, 4 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Pride Valley Foods</title>      <description>Hossain Rezaei explans why marketing is about knowing your customers</description>      <link>http://www.startups.co.uk/pride-valley-foods.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/pride-valley-foods.html</guid>      <pubDate>Wed, 4 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Marketing Plan</title>      <description>A marketing plan will cover pricing to promotional techniques</description>      <link>http://www.startups.co.uk/marketing-plan_2.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/marketing-plan_2.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>What is marketing?</title>      <description>Marketing will make your business seen and help identify your customers</description>      <link>http://www.startups.co.uk/what-is-marketing.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/what-is-marketing.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Top&amp;nbsp;tips</title>      <description>Tips to help you market your business in the best way possible</description>      <link>http://www.startups.co.uk/top-tips_1.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/top-tips_1.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Getting your message heard</title>      <description>Learn how to find the right audience, in the right circumstances, at the right time</description>      <link>http://www.startups.co.uk/getting-your-message-heard.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/getting-your-message-heard.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>