<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Direct mail: an introduction | Startups</title>    <link>http://www.startups.co.uk/direct-mail-an-introduction</link>    <description>Direct mail has been found to be a cost effective marketing tool. Find out about compiling a mailing database, data cleaning and sending direct mail to see if direct mailing could become part of your business' marketing plan.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>Data Cleaning</title>      <description>Ignoring the fax and mail preference service could land you a £5000 fine</description>      <link>http://www.startups.co.uk/data-cleaning.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/data-cleaning.html</guid>      <pubDate>Thu, 4 Oct 2001 17:02:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Finding new customers with direct marketing</title>      <description>Direct marketing can be the most cost effective form of marketing</description>      <link>http://www.startups.co.uk/finding-new-customers-with-direct-marketing.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/finding-new-customers-with-direct-marketing.html</guid>      <pubDate>Thu, 4 Oct 2001 16:30:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Direct mail marketing</title>      <description>A cost-effective marketing tool, direct mail is more popular than ever</description>      <link>http://www.startups.co.uk/direct-mail-marketing.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/direct-mail-marketing.html</guid>      <pubDate>Fri, 20 Jul 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Targeting&amp;nbsp;mailing</title>      <description>Whether consumers or businesses, know who you're mailing to</description>      <link>http://www.startups.co.uk/targeting-mailing.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/targeting-mailing.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Sending direct mail</title>      <description>The devil's in the detail. We give some practical tips on what to send</description>      <link>http://www.startups.co.uk/sending-direct-mail.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/sending-direct-mail.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Compiling a database</title>      <description>Before mailing, you need accurate information about your market</description>      <link>http://www.startups.co.uk/compiling-a-database.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/compiling-a-database.html</guid>      <pubDate>Mon, 25 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>