<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Launching your business  | Startups</title>    <link>http://www.startups.co.uk/launching-your-business</link>    <description>A successful business launch needs careful planning and promoting. Whether or not you have finances set aside for conventional advertising, there are a number of ways to promote your business without splashing the cash. Learn about the different kinds of sales promotions and the cost and legalities involved.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>Setting&amp;nbsp;objectives</title>      <description>You need to know how you will promote your product and who you will target</description>      <link>http://www.startups.co.uk/setting-objectives.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/setting-objectives.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Sales promotion: what is it?</title>      <description>Traditionally a ploy for large companies, how can sales promotion help you?</description>      <link>http://www.startups.co.uk/sales-promotion-what-is-it.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/sales-promotion-what-is-it.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Costs and advice</title>      <description>Find out how much it will cost and where to go if you need more help</description>      <link>http://www.startups.co.uk/costs-and-advice.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/costs-and-advice.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Legal guidelines</title>      <description>Promotions are monitered by the law, so be sure to get it right</description>      <link>http://www.startups.co.uk/legal-guidelines_1.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/legal-guidelines_1.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Why use sales promotions?</title>      <description>Discover how to introduce a new product or boost customer loyalty</description>      <link>http://www.startups.co.uk/why-use-sales-promotions.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/why-use-sales-promotions.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>