<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Naming your business | Startups</title>    <link>http://www.startups.co.uk/naming-your-business</link>    <description>When choosing a business name, start-ups need to think carefully for both legal and marketing purposes. An effective business name could prove to be your most powerful branding tool and naming your business requires a lot of consideration. Take a look at our articles on the legalities of business names and the importance of domain names to help you choose a successful business name.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>How to name your new start-up business – four golden rules</title>      <description>Naming a business is not as simple as you might think, says Richard Edwards. Here’s what he learned…</description>      <link>http://www.startups.co.uk/how-to-name-your-new-start-up-business-four-golden-rules.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/how-to-name-your-new-start-up-business-four-golden-rules.html</guid>      <pubDate>Thu, 22 Nov 2012 10:26:20 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>What to do if your chosen business name is taken</title>      <description>Your business name is unavailable? We take a look at your options</description>      <link>http://www.startups.co.uk/what-to-do-if-your-chosen-business-name-is-taken.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/what-to-do-if-your-chosen-business-name-is-taken.html</guid>      <pubDate>Tue, 5 Apr 2011 16:16:19 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Naming your sole trader business</title>      <description>How to pick the right name for your sole trader business, and what steps you can take to protect it</description>      <link>http://www.startups.co.uk/naming-your-sole-trader-business_1.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/naming-your-sole-trader-business_1.html</guid>      <pubDate>Mon, 4 Apr 2011 10:52:45 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Naming your limited company or LLP</title>      <description>Choosing a name for your business is a crucial task. Here’s how to get it right first time</description>      <link>http://www.startups.co.uk/naming-your-limited-company-or-llp.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/naming-your-limited-company-or-llp.html</guid>      <pubDate>Fri, 4 Mar 2011 10:40:32 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Can I call my company whatever I like? </title>      <description>The legal do's and don'ts for naming your business</description>      <link>http://www.startups.co.uk/can-i-call-my-company-whatever-i-like.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/can-i-call-my-company-whatever-i-like.html</guid>      <pubDate>Tue, 5 Jun 2007 12:26:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Checking the name is original</title>      <description>What steps can you take to make sure the name is unique?</description>      <link>http://www.startups.co.uk/checking-the-name-is-original.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/checking-the-name-is-original.html</guid>      <pubDate>Tue, 5 Jun 2007 12:24:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Naming your business</title>      <description>Choosing the right name for your firm is vital. Here's how to pick out the best title</description>      <link>http://www.startups.co.uk/naming-your-business_1.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/naming-your-business_1.html</guid>      <pubDate>Fri, 1 Jul 2005 15:09:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>