<?xml version="1.0" ?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="viewRss.xsl"?><rss version="2.0">  <channel>    <title>Advertising | Startups</title>    <link>http://www.startups.co.uk/advertising</link>    <description>Advertising is the most widely used marketing tool, even though it is often the least effective. Use these helpful tips to help you plan an advertising strategy, explore different advertising mediums such as print advertising and radio advertising and maximise the results of your business' advertising campaign.</description>    <language>en-gb</language>    <docs>http://blogs.law.harvard.edu/tech/rss</docs>    <ttl>20</ttl>    <item>      <title>Radio advertising</title>      <description>How do you get the best results when advertising over the airways?</description>      <link>http://www.startups.co.uk/radio-advertising.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/radio-advertising.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Forming a strategy</title>      <description>Advertising is the most used marketing tool, but it is a science not an art</description>      <link>http://www.startups.co.uk/forming-a-strategy.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/forming-a-strategy.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Print advertising</title>      <description>It's popular with small businesses but how do you do it successfully?</description>      <link>http://www.startups.co.uk/print-advertising.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/print-advertising.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>    <item>      <title>Testing response</title>      <description>There's no point advertising if no-one's listening, so test the response</description>      <link>http://www.startups.co.uk/testing-response.html</link>      <guid isPermaLink="true">http://www.startups.co.uk/testing-response.html</guid>      <pubDate>Tue, 26 Jun 2001 00:00:00 GMT</pubDate>      <category>Business</category>    </item>  </channel></rss>