Naomi Kibble and Helen McAvoy
In an off-trade alcohol market worth £15bn, a new foil pouch looks set to turn the industry on its head. It’s silver, it’s zebra-print and it holds the first frozen cocktail on the UK market.
The second start-up by young entrepreneurs Naomi Kibble and Helen McAvoy, Rocktails taps into the desire of cosmopolitan young professionals to replicate the high quality cocktails they find in bars in their own living room.
Shocked by evidence that many pre-mix cocktails don’t even have spirits in them (and are instead based on wine), the co-founders are on a mission to bring transparency to the alcohol industry – printing their ingredients and nutritionals on the back of every packet.
Having won a Shell Livewire award, secured a free marketing contract with a leading agency and recently landed an introductory distribution deal with Sainsbury’s, Rocktails has already beaten its business plan.