The judges were impressed with the rapid growth of this online pharmacy, and the fact that it has risen to be the number one online chemist in the UK despite only being founded last November. Chemist Direct has also managed to be disruptive in its short life span, getting ahead of large incumbents. This highly ambitious firm has already risen to prominence over established names like Lloyds in terms of online presence. Essentially, it has gone from startup to medium sized business in nine months – something that’s hard enough to achieve in five years. It’s an inspirational entrepreneurial story of a simple idea that’s grown. Its commitment to working with the NHS in the coming months could catapult growth even further.