The Book Depository
Judges’ Comments: With his business, The Book Depository, Andrew Crawford identified that much sought after ‘gap in a market’ and executed the business plan with aplomb. Judges couldn’t fail to be impressed by Crawford’s ability to manoeuvre such market share in a sector seemingly cornered by his former employer Amazon through his innovative approach to sell the ‘longtail’, making all books available for all. Most of all though, judges felt it was a business that simply couldn’t have succeeded sourcing and selling globally so prolifically, and within just three years, without such intelligent use of the internet. A brilliant, pure online business.