iTeddy.co.uk ltd
Judges' comments:
iTeddy, the innovative toy borne out of sibling rivalry was unanimously voted Product of the year. Part cuddly toy, part computer, the iTeddy is an interactive techno-toy for the 21st century child, allowing them to learn through play. The judges felt this mix of traditional toy and high tech gadget deserved the title Product of the Year.
www.iteddy.com