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PR

A good PR campaign can do wonders for a small business' image and reputation and can be a cheaper alternative to advertising. Here we discuss what public relations is, how to measure PR, writing a press release and choosing a PR agency; everything you need to create an effective PR campaign.

The seven deadly PR sins committed by start-ups

Former Fleet Street journalist Alex Singleton reveals what not to do when it comes to...
In PR campaigns
The do's and don'ts of good PR

Katie Olver, MD of tech PR agency Momentous, shares her top tips for working with jou...
In PR campaigns 30/05/12 11:14
How to pitch to journalists

In her second blog for Startups, Startup PR's Ella Gascoigne shares her five Ps for p...
13/03/12 09:00
How to do your own PR: Getting started

Startup PR founder Ella Davidson shares her tips on how to secure valuable media cove...
In PR campaigns 29/02/12 11:30
Does your business need PR?

A group of industry experts discuss how small firms should approach PR
In PR campaigns
Creating a good impression

Effective PR can impress potential clients and customers. Alastair Campbell of The Id...
In PR campaigns
Preparing for a PR campaign

Pietro Ranieri, director, Ranieri Public Relations, explains the golden rules of prep...
In PR campaigns
Measuring public relations

Is your PR hitting the target?
In PR: an introduction
Getting the best from your PR agency

How to select an agency focused on your business' needs
In PR campaigns
Press releases

The standard for promoting PR. Learn how to write a killer release.
In PR campaigns
Deadlines

A brilliant press release is useless if you get the timing wrong and miss deadlines
In PR campaigns
Using an agency

Whether you use an agency will depend on your budget and needs
In PR: an introduction

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Are your customers credit worthy?

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Making business connections

How to network effectively to create long-term partnerships, generate leads and find...

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