WHAT TO START

HOW TO START

GUIDES

FINANCE

ACCOUNTS

SALES & MARKETING

IT & EQUIPMENT

ENTREPRENEURS

SUCCESS

Home > PR

PR

A good PR campaign can do wonders for a small business' image and reputation and can be a cheaper alternative to advertising. Here we discuss what public relations is, how to measure PR, writing a press release and choosing a PR agency; everything you need to create an effective PR campaign.

Does your business need PR?

A group of industry experts discuss how small firms should approach PR
In PR campaigns
Creating a good impression

Effective PR can impress potential clients and customers. Alastair Campbell of The Id...
In PR campaigns
Preparing for a PR campaign

Pietro Ranieri, director, Ranieri Public Relations, explains the golden rules of prep...
In PR campaigns
Measuring public relations

Is your PR hitting the target?
In PR: an introduction
Getting the best from your PR agency

How to select an agency focused on your business' needs
In PR campaigns
Press releases

The standard for promoting PR. Learn how to write a killer release.
In PR campaigns
Deadlines

A brilliant press release is useless if you get the timing wrong and miss deadlines
In PR campaigns
Using an agency

Whether you use an agency will depend on your budget and needs
In PR: an introduction
What is Public Relations?

The media is a powerful marketing tool. Learn how to use it to your advantage
In PR: an introduction
PR vs advertising

We examine which is the more effective method for small businesses
In PR: an introduction
Effective PR

Learn how to understand the media and build a relationship with them
In PR: an introduction

Find a supplier

Tarrystone Consultants

Marketing Consultants
Total Marketing Solutions

Total Marketing Solutions is a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives