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Why it made our list:
When Danny Jatania champions a new trend, sit up and pay attention. The eminent entrepreneur behind the Lornamead Group (valued at more than half a billion pounds) has his sons on board his latest start-up – which aims to help recession-hit consumers better manage their money. In the emerging pre-paid card sector, Pockit is fast becoming a frontrunner. Not only does it allow consumers to load money onto the card, but it is the first to allow users to request cashback in-store. It also offers an unrivalled range of exclusive voucher codes and deals. Powered by Mastercard, dozens of leading high street retailers are already on board, offering discounts – and more than 3,500 UK consumers have a Pockit in their pocket.
Read our Cool Companies profile