fotofast started this topic @ 14:27 on 02/12/2007
I was a professional photographer in London who is now living in Devon. I am very much aware that business people, indeed people in all walks of life, need to have creditable portraits of themselves for publications, business cards, websites, brochures, CVs, dating agencies and so on, and that this need is not being met.
If they want to keep the cost of the portrait down and produce it at short notice, they may visit a photo booth, use a casual picture taken at a party or on holiday or get someone in the office, even a friend perhaps or member of the family, to take it for them.
All of these options will generally produce a low grade, badly lit and unprofessional looking finished portrait which does not flatter them or send out the intended message. However, going to a professional studio doesn’t offer the complete solution either, as the result, price, quality, and time it takes to do it, fluctuate radically.
So I have come up with a solution that I think is workable and solves most of these problems. I am able to produce a well posed studio portrait that is of high quality, fully retouched and downloaded to a CD or printed to take away in fifteen minutes. This service can be offered by appointment (no waiting time) or as a walk-in, walk-out service for just £15 including the sitting.
I have all the necessary equipment and want to trial the idea, but a small high street shop (I need about 30’x 40’ in all) is proving difficult to find and rents have gone through the roof. Therefore, I am asking for suggestions for ways I can overcome this problem and start putting the idea to work. Ideas need legs or they remain nothing but ideas.



RE: Photos for business
Jonny | 04/01/2008 10:51 PM
This is a great idea!
My gut feel is a high street shop is the wrong location for you though - the rent is prohibitive and you are not relying on passing trade - your business is more something you'd book in advance and put your best shirt on for. I'm just not convinced you'd get passing trade and don't think you should be paying premium rent for such a location.
Preferably convert a room at home or rent space in a cheaper out-of-town location where you can afford a bit more space and put a little more into marketing to get those initial leads.
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RE: Photos for business
theretaildoctor | 13/03/2008 03:21 PM
Try talking to companies like Boots , who rent out space in their stores to companies that take baby portraits, theymay be interested in doing something alittle different, if they are not interested talk to the companies that rent the space, the portrait comapnies and ask them for advice, explain you are not in their marketplace but offer a similar experience to a different clientele. Then build a business plan and present to every large retailer you can think off
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RE: Photos for business
realbusiness | 19/03/2008 10:48 AM
Don't target companies directly. You need to approach their PR firms. They are the people who can convince their clients that they need high quality photos to promote their "brand".
Go to the big agencies, offer to undercut the photographers they usually use. The PR companies that come to me with stories usually make sure they have some nice shots to accompany their press releases, so it's standard practice for most of them to get professional photographs done.
Best of luck!
Bex
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www.realbusiness.co.uk
RE: Photos for business
adrianak | 26/03/2008 11:16 PM
All of the above are excellent ideas. I would also put up a website to promote your business and give your customers an easy way to reach you. Hope it goes well for you.
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RE: Photos for business
harding125 | 26/04/2008 10:02 PM
Hi,
A good starting point but clearly some help is required. How did you work in London? Could you do the same in Devon?
www.pd-consultants.co.uk
Gary
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Gary
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RE: Photos for business
googler | 18/06/2008 04:39 PM
why dont you try local stores first and then approach department stores.
RE: Photos for business
cre8ivemary | 18/06/2008 04:42 PM
hello
yeah - plenty of photo shops start department stores as subsideries, e.g. the ones that offer fancy dress and this sounds even better as its cheaper.
RE: Photos for business
digitaleyedesign | 18/06/2008 11:04 PM
Hi
Have you considered being mobile? If it isn't a problem to carry all of your equipment around in a vehicle, you could visit customers homes and business premises and do the work on-site. You may get extra work for other product shots etc, whilst you are there.
Get yourself a website and advertise to businesses by letter or leaflets, and perhaps a small ad in a local paper.
Best of luck in your new adventure.
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Neal Howarth
Digital Eye Design
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