So you want to work with pets? These are our top five tips for creating pure animal magnetism in your business:
- It's important to emphasise that this is a job for an animal lover and an outdoors type of person. You can't be afraid of being out in the elements with only a 10 foot Irish Wolfhound for company - because there may be a time when this will be your job for the morning
- A positive mental attitude is essential because animals pick up on nerves or a bad mood. If you're unhappy, they'll be unhappy and trying to wash an unhappy dog is not an easy task. Sometimes things will go wrong but if you accept this and don't get uptight about it you'll be much better off
- With the kind of job where you're going round meeting people in the local area you need to enjoy chatting to people and being recognised. Talking extensively about other people's animals will be part of your job - particularly in a smaller area. And if you do it well and enjoy it, it will only improve your chances of a building a busy and successful business
- It's fairly standard but make sure you research and know your area before taking on the franchise. There will always be pets in every area but you'll need to know the best way to approach owners to ensure they want to use your service
- Make sure you believe in your product. Neil Stapleton goes to the lengths of eating his dog food to demonstrate its quality. You might not want to do that - but you do need to have confidence in what you sell. If people love their pets like children they must be confident that you or your product will love their pet too