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Why it made our list:
While working in a marketing agency running promotions on Facebook for clients, James Wood realised that it was too complicated for brands to evaluate, and therefore get the most out of, their campaigns. The 25-year-old decided to set up an online service to rectify this. Using PageHub, brands can easily manage their Facebook marketing activity without using an agency, and use instant customer insights to improve their campaigns as they are running. Several high street brands are already using the platform, including Monsoon Accessorize, The Open University, RSPCA, Lucky Voice, Heinz and Majestic Wines. The business, which is one of just 11 UK companies to be recognised as a ‘Preferred Marketing Developer’ by Facebook itself, is now planning to launch several new products, as well as working on a tablet version of PageHub.