RE: Own my own business but can I claim JSA / benefits?
We sell ice cream and coffee with no experience we made a terrible mistake with the location. We are in an area full of office workers that are only interested in lunch options for between 12-14, before and after this period there is very little trade.
We were lead to believe that the store design would definitely bring people in for coffee and ice cream. Unfortunately this is not the case it maybe putting people off.
We cannot diversify even though we know we have to, as there is too much competition from other sandwiches places. The reasons we cannot diversify are budget, prep space and risk.
What we can do is send the product out of the shop i.e. do deliveries and sell obscene quantities in the warmer months. Selling more in the summer is not guaranteed as this is all weather dependent. So far deliveries have not taken off very well either. How do I find out whether there is or can be a market for ice cream deliveries?
Can we fix the mistake of choosing a bad location?
Along with this we cannot hire staff to help out properly as the business is so weather dependent. We only need staff when there are heatwaves.
We know that as the business is right now it is not sustainable without paying out any wages and we shouldn't continue but we have invested a lot of money into this.
We are willing to offer equity to turn this into a sustainable business.
Revised on 31/12/2011 09:34