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Home > Online marketing

Online marketing

Online marketing is playing an increasingly important role in today's ever-changing world. As well as a business' own website, social media and networking sites such as Facebook and Twitter are proving to be valuable marketing tools for many small businesses. To help set out your business' online marketing strategy, explore the use of business blogs, mobile apps and search engine optimisation (SEO) in our informative articles.

Mobile: Getting data about your own mobile traffic

How to use Google Analytics to track conversion rates, understand how your customers...
In Mobile business
Blogging in the cloud: How to create an effective blog for your small business

A guide on why blogging can boost traffic, the range of platforms available and setti...
In Social Media
Working the crowd: Finding and engaging with your customers online

How to plan a successful social media campaign
In Social Media
An hour a day SEO: hints and tips for DIY search marketing

How you can get a ‘do it yourself’ SEO campaign off the ground in 60 minutes – and sa...
In Increasing traffic
Why it’s time to re-visit YouTube advertising

How to format your video advert and the key targeting methods
In Online advertising
Facebook Nearby: will the mobile local search tool generate more business?

If most of your business comes from the local community, Facebook’s location-based ap...
In Social Media 30/01/13 13:25
Facebook’s Sponsored Stories: is it time you advertised who likes your brand?

What your business needs to know about this Facebook advertising service before you s...
In Social Media 30/01/13 13:22
Promoted Posts on Facebook: should you shell out?

Social media marketing can be free for businesses, so why pay to promote your profile...
In Social Media 30/01/13 13:19
Facebook Pages explained: does your business need one?

Creating a Page on Facebook may be quick and easy, but Startups looks at whether it’s...
In Social Media 30/01/13 13:12
Why your business needs to know about Facebook EdgeRank

If your business has a Facebook Page you need to know how its algorithm EdgeRank deci...
In Social Media 30/01/13 12:48
Facebook for business: the low-cost marketing strategy?

With a growing range of paid-for services created to reach some of its billion custom...
In Social Media 30/01/13 12:37
How start-up companies can compete with the big boys in natural Google rankings

A guide for start-ups on how to create successful SEO campaigns without spending much...
In Increasing traffic

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