As an online trader you are subject to the same regulations as any vendor, and a few specific ones relating to distance selling.
If you’re planning to sell online you will need to be familiar with the
Electronic Commerce (EC Directive) Regulations 2002. Nearly all commercial websites are covered by these regulations so there’s no getting away from them, and no excuse for not knowing them.
To comply, your customers must have certain information including your business’ name, physical address and email address. You must also give details of any professional body with which you are registered, and display your VAT registration number if you have one.
You can find more detail on this in the article entitled Regulations for online selling.
Even if you don’t sell a product or service to your customers and are not bound by acts such as the Sale of Goods or the Supply of Goods and Services Act, there are other rules to consider.
If you’re registered as a Ltd company you must
state the company registration number, place of registration, and registered office address on your site. You do not have to display this information on every single web page. It is commonly placed on the ‘About us’ section of the site.