Alfredo started this topic @ 05:50 on 03/08/2012
I have a consultation service I'd like to offer to low income clients. Consultations would be 30 mins long and would focus on a very specific and common socio-economic obstacle facing many low income families.Problem is low income clients don't have a lot of money, so my idea is to offer the consultations to the client for free, but before each consultation they would hear a five minute presentation about a product or service being offered in their area. I would create an exchange system in which I would offer advertisers (think cable, internet, cell phone, bail bond, cash advance, financial service type institutions)advertising time slots that would focus directly on a very hard to reach demographic. Low income households generally do not use the internet, tend to be largely non-english speaking, and respond well person to person marketing.
I would introduce myself, explain what our office has to offer, and before commencing with the consultation I would explain that these services are offered at no cost to the client, but in order to keep the service free we'd like to let them know about a helpful offer from one of our partners, and then pitch the ad. Tactfully of course.
Given the current price of advertising through other media, I think $1000.00 for 25 minutes of presentation time (advertised to five seperate clients one on each day of one week), is reasonable. Not firm on that but that's my starting point I guess.
I feel it's reasonable because being an advocate for my client, I will be in a position of guidance. I can package the advertisement like advice. It would go with the whole theme of helping low income clients for free. "We are offering this deal from our partners to help save you money, help you reduce debt, find a home loan, etc."
I'd like to know from someone with the knowledge, if this kind of marketing would be valuable to my target advertisers. And if so, how vaulable?
Revised on 03/08/2012 05:55
I have a consultation service I'd like to offer to low income clients. Consultations would be 30 mins long and would focus on a very specific and common socio-economic obstacle facing many low income families.Problem is low income clients don't have a lot of money, so my idea is to offer the consultations to the client for free, but before each consultation they would hear a five minute presentation about a product or service being offered in their area. I would create an exchange system in which I would offer advertisers (think cable, internet, cell phone, bail bond, cash advance, financial service type institutions)advertising time slots that would focus directly on a very hard to reach demographic. Low income households generally do not use the internet, tend to be largely non-english speaking, and respond well person to person marketing.
The consultations would commence as follows:
I would introduce myself, explain what our office has to offer, and before commencing with the consultation I would explain that these services are offered at no cost to the client, but in order to keep the service free we'd like to let them know about a helpful offer from one of our partners, and then pitch the ad. Tactfully of course.
Given the current price of advertising through other media, I think $1000.00 for 25 minutes of presentation time (advertised to five seperate clients one on each day of one week), is reasonable. Not firm on that but that's my starting point I guess.
I feel it's reasonable because being an advocate for my client, I will be in a position of guidance. I can package the advertisement like advice. It would go with the whole theme of helping low income clients for free. "We are offering this deal from our partners to help save you money, help you reduce debt, find a home loan, etc."
I'd like to know from someone with the knowledge, if this kind of marketing would be valuable to my target advertisers. And if so, how vaulable?
RE: Novel (to my knowledge) marketing idea
DaveWorrall | 07/08/2012 08:17 PM
The problem you have (and I love the idea by the way) is that your unique selling point is a negative point for your advertisers.
If their target is low income, very little in disposable income then you're going to need to target your advertisers very specifically i.e. payday loans, personal injury lawyers, PPI mis-selling or bad credit offers.
Dave.
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http://t1marketing.com
RE: Novel (to my knowledge) marketing idea
Alfredo | 13/08/2012 03:34 AM
Thank you both for your responses.
Dave,
Yes I was planning on targeting advertisers that offer products and services largely marketed to low income households. With your experience in marketing and advertising, would you say that the price I have in mind is reasonable?
I'm offering 1 full day for $1000.00 that's 16 clients in this difficult to market to demographic using a highly effective person to person marketing technique for $1000.00 flat.
Also, what kind fo client acquisition rate could I possibly expect with this kind of marketing? Any ideas are appreciated.
Thanks again,
AJ
RE: Novel (to my knowledge) marketing idea
john24 | 30/08/2012 06:58 AM
Wow this is a great idea though like the first reply, you would surely encounter some problems. One thing is, there might not be as much companies or businesses that would target low income families and you might have a problem with getting advertisements. Because of your target's low income, there might not also be as much clients that would follow up on your offers.