Dear Annabella

Interesting Catch 22. situation. But possibly this is self-imposed. If you have little resource for advertising, then you have three possible options:

1. Public Relations - why have you imposed this 200 client/ members threshold? There's no need for it in my humble view. The topic of housing shortages, development of Green Belt Land, more single households etc is always bubbling up to the top of the press and broadcast news agenda somehow. AND you have a solution! I think you'll find that journalists won't care how many members you have and several would give serious consideration to featuring your story if presented reasonably well. I haven't done a lot of PR apart from a little on our Late Payment Tracker but I had nowhere near 200 new clients when I started exploiting this promotional tool. Maybe you could join a local network and find out if there's any PR experts who could help you on your way.

2. SEO optimisation - you need to get more visitiors to your site but you will need to get your website fully optimised for the 'phrases that pay' and then embark upon an off-site SEO programme of to help get your site in front of more of your target market.

3. Try telemarketing - why not buy some data which identifies domestic addresses and telephone numbers that you think would have proportionally more free rooms to rent and then call them! It's aggressive and intrusive so make sure the list is compliant with the Telephone Preference Service (TPS).

Good luck and let us know how you get on.
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John Hackwood
Boost your cash flow, slash late payers with our unique terms and conditions-based packages
www.termsandconditions.co.uk

hi there - thanks so much for your advice

will definitely think about re-writing my press release a bit to suit the above

also we now have a video

http://www.youtube.com/watch?v=zWvORLznzis

take a look and tell your friends!

thanks so much again

Video's great, Annabella and you deserve to succeed.

Best Regards
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John Hackwood
Boost your cash flow, slash late payers with our unique terms and conditions-based packages
www.termsandconditions.co.uk

Might I recommend a book?

Guerilla Marketing by Jay Conrad Levinson
ISBN: 978-0-618-78591-9

This book has been a great resource in forming marketing plans. Changed my life.

Other than that, I agree with John.

That book helped a lot in finding target markets. Perhaps it coult be as simple as finding many cheap marketing sources to consistently buy-into (a small, weekly paper ad; a modest Pay-Per-Click budget; a targeted yet consistent direct mail campaign; other options...)
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Business Accounting Finance

Also...

Since you can't hire, check out bootstrapnetwork.com. Advice from people in the same pinch.

Good luck
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Business Accounting Finance

I think its worth using online social media - it sounds like a fantastic concept and I think you could get alot of interest from Uk based social media sites and all online news syndicates - this could be a good way to test the market.
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Yoga Poses
body cleanse diet Isogenics

great - thank you all for your advice! It's great to get different perspectives...

http://www.youtube.com/watch?v=zWvORLznzis

Any developments since we last talked? I'd love to hear success stories or lessons learned through blood spilled. Both are valuable if you percieve them as such.


Thanks!
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Business Accounting Finance

Hi Everyone,

I'm new to the forum. Keep up the good work.

Annabella,

Why don't you contact Workingmums.co.uk. As the name suggests, it's a network for working mums, but I suspect that the reason it's so successful is that a significant proportion of the women who log on are stay at home mums.

It has a section called "Work from home jobs", so perhaps they will find what you have to offer useful to their visitors.

http://www.workingmums.co.uk/?gclid=CL_iwd7k76ACFVOY2Aod0S04XA

Best of luck.

MK

Personal Assistant Tips
http://www.personal-assistant-tips.com

hi MK -

thanks for that suggestion - will definitely look into it

A

in the meantime here's our new vid with jingle! http://www.youtube.com/watch?v=0gK507DcuAo