Marketing

Effective marketing strategies can be the difference between success and failure for a small business. This section will help you understand marketing and plan your strategy with advice on branding, PR and social media. We also discuss various low cost marketing strategies to help small businesses on a tight budget.

How to market your small business on a budget

Marketing guru Dan Sodergren explains the principles of guerrilla digital marketing
In Understanding marketing 24/01/12 09:08
PR bootstrapping

How to do your own PR
Analysing web performance

New to Google Analytics? Here are five key areas you should be monitoring
E-marketing success

How to get the most from your email marketing campaigns
Link building

How link building can improve your website's search engine rankings – and what to avo...
Harnessing social media
19/08/09 10:32
Charitable promotion
04/02/09 10:17
Brand appeal
23/10/08 09:26
Making PR work
01/10/08 10:00
Marketing and PR guidelines

What must entrepreneurs remember when putting together a PR strategy
In Understanding marketing
Low cost marketing strategy

Marketing your business need not cost the Earth.
In Understanding marketing
How to destroy your business in five easy steps

Discover the five biggest marketing mistakes made by small businesses
In Understanding marketing

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Legal tips for a new business

A look at some of the key legal considerations for start-up businesses
The five rules of social media

Five things every business should consider before diving in
How to sell online

Selling online is a cost-effective way of starting your own business. Here are some t...
Is your company going to face up to a 35% decrease in sales because you cannot take card payments?

The cheque is in danger of becoming little more than an I Owe You (IOU) note, which c...

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Total Marketing Solutions

Total Marketing Solutions is a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives

Marketing your business is one of the most important things that you have to do, although it is hard to get the marketing mix right. You must identify your market, anticipate the demand it has for your product or services and then satisfy those needs. This section aims to help you to discover marketing tips that will help you successfully market your business. Marketing has undergone a big change in recent years with the arrival of the internet and email marketing. Email marketing offers the chance to engage with customers on a scale which was unimaginable before. This means that a small business, marketing its product for the first time, enjoys many of the benefits of a large corporation, as many of the marketing resources are just as available to your new business as they are to anyone else’s. Read our section on ‘blogging as a marketing tool’ to gain a great insight into website marketing strategy ideas. However, you must plan you website marketing strategy carefully as wrong turns could be to you detriment. We have a section on great marketing tips as well as a number of other articles that should make up a great marketing resource. For those of you who are struggling to balance your budget there is ‘low cost marketing strategy’, a must read for any small business. Marketing your business is not so difficult that you need to call the consultants in, but it is not so simple that you don’t require to spend considerable time planning. You probably just need some handy marketing tips. It pays to do your research now, rather than six months after your business has began trading, as the more planning you do the smoother your business will run. Having a range of good ideas to throw into the marketing mix is essential, so read our guides here and never be short of inspiration again.