Market Research for start-ups
started this topic @ 20:22 on 23/06/2012
Hey everyone, just wanted to run something past people and see what they thought.
Interesting or important topic? Please click "vote topic higher" if you think so.
I see in a lot of books, forum posts and websites that poor market research and surveys/questionnaires on potential customers and product uptake before people start up businesses is a huge reason behind a lot of businesses failing. People don't do enough research, don't check or pre-validate their ideas, or the primary research they do is of bad quality, biased or poorly executed. This is where I think I could help.
To explain further, I'm a market research manager and consultant with over 7 years of experience running and managing all kinds of primary research from small 5 question online surveys to huge international studies implemented on phone, telephone and online.I hold several qualifications in the subject and spend my days consulting on and running businesses surveys.
I realise that there may be a good market in helping others to conduct their research better so that their results are more robust and help them to make better decisions, which could ultimately mean the difference between success and failure at startup
To this end, I wanted to check whether people would think this would be a good venture - whether people could see some benefit to either doing this as a small, personal consultancy or by writing an information product/ebook to help those people who are starting up get the very best results they can. The benefit to people would be a highly personalised service, one to one consulting and a cost way lower than they could get at a traditional market research agency.
Sorry for the essay explaining it. Any constructive critism would be great.
RE: Market Research for start-ups
| 03/07/2012 07:51 PM
I guess you should do some market research
Market Agency always sounds like it would be costly, so a middle of the road approach focused on smaller start up businesses could be good, if you can make it pay.
I am in pre-start up phase at the minute, and looking at cost effective ways to do reliable research.
I guess the gap in time between conducting research and recognising the benefit of the research is too big, when making an investment at start up.