mattpealing started this topic @ 18:06 on 17/03/2011
I've been reading up on the Startups page for legal guidance on telemarketing:
http://www.startups.co.uk/keeping-it-legal.html
Am I right in thinking that these same laws apply with emails?
I've sent Emailshots in the past, when I was first starting my web design business and needed to build my portfolio. I managed to win a few clients this way.
I'm thinking now I should investigate the legal issues more before I give it another try.
I've read on the Startups article that it is possible to sign up with TPS Online in order to avoid contacting companies who have specified that they do not wish to be cold called.
Is there an equivalent for sending emails?
Any advice would be much appreciated
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RE: Legal Regulations with regards to Emailshots
thewebguy | 09/04/2011 03:14 AM
As far as im aware there are two essentials:
1. Fully disclose your business information: Company name, registration number, registered office etc..
2. Provide a mechanism for unsubscribing.
Assuming that your contacts have expressly opted-in to your newsletter at some point too.
Really nice website by the way!
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http://www.evantive.com
Website design from just £299
RE: Legal Regulations with regards to Emailshots
Future Law | 13/12/2011 09:10 PM
A bit of an old post but here are some facts on email spam!
Are there any exceptions to the Regulations?
As a result of the Regulations, direct marketing by email has been ruled out in most circumstances but there are still a few instances in which it is an option. These are:
(i) where a recipient’s details have been obtained during a sale or negotiations for the sale of a product or service;
(i) where the direct marketing is in respect of that person's similar products and services only; and
(iii) the recipient has been given the option of refusing the use of his contact details for direct marketing and did not do so.
Essentially, if you have previously had no contact with the person on the other end of the email then you need to ask permission before you contact them. And if contact has already been made then you can only contact them again to directly market similar products or services.
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Http://www.future-law.co.uk