Hi, my business is in the very early growth stage, and we sell a plumbing product that is of particular use to housing authorities/councils etc...

However, sales are slow...

An acquaintance, with expertise in marketing/sales/running businesses has taken a look at my company and has suggested that my sales technique is lacking - or even in some cases damaging! Mainly because i am new to this, and have developed the product from scratch and so can be over-sensitive to criticism!

He has suggested investing in a 'lead generation specialist firm'. Apparently - for a fee - they buy in the necessary contacts database and hammer it with professional salespersons on your behalf, generating interest, meetings and sales! They are basically fancy telemarketing companies - but with headhunted, professional salespersons - not 16 year old temps!

I have researched the company he suggested i look into, and their client list and testimonials certainly sound impressive...

Has anyone used a company of this sort? Was it worth it? Should I invest my remaining meagre resources into them?

Speculate...to accumulate?
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