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Launching your business

A successful business launch needs careful planning and promoting. Whether or not you have finances set aside for conventional advertising, there are a number of ways to promote your business without splashing the cash. Learn about the different kinds of sales promotions and the cost and legalities involved.

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Legal guidelines

Promotions are monitered by the law, so be sure to get it right
Costs and advice

Find out how much it will cost and where to go if you need more help
Sales promotion: what is it?

Traditionally a ploy for large companies, how can sales promotion help you?
Setting objectives

You need to know how you will promote your product and who you will target
Why use sales promotions?

Discover how to introduce a new product or boost customer loyalty

Launching your business with social media

Elise Otalora, of Axiatel, discusses the best ways to use Facebook and Twitter to boo...

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