Is my business franchisable, and are there alternatives?
Camera Trails started this topic @ 13:44 on 29/03/2010
Hi,
About a year ago I setup an outdoor photography workshop business called CameraTrails. I am now looking to expand it.
The business is well suited to a freelance professional photographer wanting to make extra money, as they can schedule the workshops at suitable times.
One thing I had considered is trying to franchise it. However, this seems to be costly in terms of setup fees for both the franchisor and franchisee. Also, one of the largest costs for the business is driving traffic to the website. I'd expect this would still be done centrally, so franchise fees would have to be relatively high.
If anyone has ideas on alternatives to franchising, and what they involve in terms of costs and commitment from each party, then I'd really appreciate it.
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RE: Is my business franchisable, and are there alternatives?
Richardvc | 25/05/2010 03:37 PM
There are several options here, one we have success with is licensing. This would keep you in complete control and allow the marketing to be done from a central base.
It should be simple to do, you are giving them the tools and the process.
Richard Smith
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RE: Is my business franchisable, and are there alternatives?
sanoy | 20/07/2010 03:13 PM
Franchising is a good technique to enhance your business but keep major control in your hands. I recommend you don't let your franchisees personal marketing and your marketing should be central base. Now you are worry about high fees, this is a problem but you can handle it in a systematic way or with your convincing power. If you ensure them that they can earn good amount I am sure that they will not bother heavy fees.
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RE: Is my business franchisable, and are there alternatives?
howtofranchiseguide | 30/09/2010 05:50 AM
Of course franchising your business is a great idea to do, however you can take "franchise ability test" too to solve the confusion whether your business is franchisable or not?
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RE: Is my business franchisable, and are there alternatives?
Det | 20/10/2010 06:02 PM
Does it really need a professional photographer? There are many enthusiastic amateurs out there who would have the skills and would welcome an extra income to help pay for their hobby.
Personally I like the franchise route for the simple reason that trying to manage any kind of employee remotely is really difficult, but most especially one who is not dependent on you for his mortgage payments.
At least with a franchisee you have the benefit of someone who, due to the up front payment, is committed to working hard towards a profit for themselves.
I attempted to run remote sales teams for my business and it was a nightmare. I spent a lot of time and a small fortune visiting and training people who then did nothing.
A franchise costs more to set up but will pay dividends in the long run.
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