How much can I earn?

The Best Of work off the idea that each site will have about 1,500 advertisers and each of these will pay between £10-£30 per month each.

This would bring in over £15,000 a month in turnover and payment to the franchisor would be fixed at £500 a month.

However, in some of the smaller areas it might be harder to get that many advertisers.

Karen Holmes, in Newbury, thinks that the 1,500 figure might be out of her grasp as her area is not that populous.

After eight months of trading she has just less than 200 advertisers which nets her just over £2,000 per month.

However, until she reaches the 200 advertiser mark, she only has to pay £300 each month.

Mark Lloyd, who owns a WSI franchise, started trading in June 2004 and last year produced a turnover of £80,000.

He says he is aiming for he and his partner to both be earning £100,000 after five years of trading, although he feels that the only way to make serious money is through expansion.