Pipeline Nick started this topic @ 17:58 on 20/05/2006
Hi Folks,
We just launched our new sales tool for small businesses into a beta program. The tool basically allows a small business to manage and track their sales pipeline and business development activities.
The tool is located at: PipelineDeals.com.
We are in the process of putting together our marketing plans, and are looking for some places to reach our target markets, listed below.
* Sales Professionals
* Financial Advisors
* Insurance Agents
* Real Estate Agents
* Small to Medium Sized Manufacturers
* Executive Recruiters
* PR and Ad Agencies
* Creative and Design firms
* Technology Development firms
* Accounting firms
* Small Consulting firms
If anyone has any ideas, they would be greatly appreciated.
Nick
PipelineDeals.com
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Nick
PipelineDeals.com
RE: Ideas to Reach Target Markets?
ajm1966 | 21/05/2006 08:29 PM
A popular forum for mortgage type people can be found at www.cherryplc.co.uk
I hope that helps.
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Tony Mitchell
www.companionmortgages.co.uk
www.companionfinance.co.uk
Phone: 0800 731 2511
RE: Ideas to Reach Target Markets?
SPower | 23/05/2006 02:28 PM
Having worked in corporate sales for some time, I know a thing or two about deal-management solutions. I currently use See-BAT (www.seer.ltd.uk - sorry to post your competition o here 
) and Salesforce.com as the CRM tool.
I would concentrate on sales management as the target market. These are the people who make the decisions as to which technology to use. The ideal positions you should be targtetting include:
Sales Diretcor
Sales Development Director
Sales & Marketing Director
Sales Services Director
Sales Process Director
You can either buy a list for direct mail/email or advertise in sales-specific trade magazines. Your product seems - correct me if I'm wrong - most suitable for complex sales, so targetting the following industries would make sense:
IT
Facilitities Management
Automotive
Aerospace
Construction (infrastructure and high-level)
Component/hi-tech manufacturing
any industry with complex sales-cycles where multi-level and multi-process sales campaigns are required.
You seem to have a cracking product there, with one or two omissions. Let me know if you are interested in using a sales partner to take this product to market.
Sean
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Sean Power
www.quadrigamotivation.co.uk
http://startup-it-security.blogspot.com/
"What I do today is important because I am exchanging a day of my life for it."
RE: Ideas to Reach Target Markets?
GillOakWeb | 23/05/2006 05:06 PM
Nick
I was under the impression that Beta meant in trial? Is this so? As I think some would have reservations if it was. However as Phil says, relevant business forums or try contacting the relevant authorities that deal with each Industry ie FSA for FA's etc. Or failing that, its buying lists and mailing them!
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