It doesn’t matter what sector your business is in, an effective online presence is a must. If you’re not convinced, take a look these statistics published by the Office of National Statistics (ONS):
77% of households have internet access (2011)
- Internet sales values in March 2012 increased by 15.2% compared with March 2011
- The average weekly value of internet sales in March 2012 is estimated to be £484 million
The benefits of marketing your business online are extensive, but here are the most important ones.
Have you seen the average cost of a print advert recently? You could pay in excess of £250 for a quarter page advert, which is nestled right next door to your competitors’ adverts.
Why pay out huge marketing costs like that when you could use that money to invest in a bespoke website that makes your business really stand out?
Brand and credibility
Let’s face it, these days if you’re in business you’re expected to have a web presence. Having a website and being on social media will help you build brand awareness and the credibility of your business.
Open new markets
The real beauty of the internet is that it has no boundaries. By being online, your small business can extend its reach to a more national or even global audience. New markets will open up to you and, potentially, new business opportunities. How powerful is that?
Open all hours
With customers having access to your website 24/7, you’ll always be open for business so you’ll never miss a sale.
Taking your first steps online
One sticking point for many business owners is that they don’t feel they know enough about the web to make it work for them.
But don’t let that stop you. If you’re not sure where to start, speak to someone who can offer great advice on getting started with online marketing because it’s not just all about finding the perfect website for your business. You also have to consider other online marketing issues such as social media integration, search engine optimisation and search marketing.
So, make sure you grab your fair share of customers with an eye-catching and professional web presence that will really get your business noticed.
BT Marketing Solutions offer a free web review to help you get on the right track. With a range of professional bespoke website, full support and search marketing services, they can provide you with everything you need to make your business a success online.
For more information visit www.marketing-solutions.bt.com