The Franchise Group, a leading franchising consultant, has appointed a marketing and business specialist as its new group marketing manager, it announced today.
Chris Barker as has over 10 year’s management and marketing experience, including as trading manager for BCT Travel Group (Cresta Holidays), a subdivision of MyTravel plc. He also previously worked as reader holidays manager with the Irish News in Belfast.
In his role at Cresta Holidays, Barker implemented a number of promotional, product and pricing strategies across its various brands and helped to turn the Cresta brand into a market leader. He was also responsible for the re-launch of an online, accommodation-only brand, www.hotelstogo.co.uk.
Commenting on the appointment, marketing director at The Franchise Group Steve Hackney, said: “Chris has an abundance of experience in successful marketing campaigns and will be a great asset. He has achieved an enormous amount within the industry already and we are confident that with Chris's involvement in marketing across the group, we will reap huge benefits.”