It's an idea but could be a logistical nightmare because everyone would want it delivering at around the same time
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It is a decent enough idea but I think you're facing problems. The reason I bring a packed lunch to work is because I can buy it from a supermarket and save around £150 a month doing so.
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I agree that it's cheaper to make your own but people buy sandwiches, drinks etc from petrol stations, sandwich shops and even sandwich vans all the time. These people are not saving any money and will benefit from my idea.

You'd probably have to charge more than them to make a profit, due to petrol costs/advertising costs, and I'd say around 35% of people who drive to work go to a petrol station anyway, so grabbing a sandwich isn't going out of their way too much.

I am not an established business man, however, so don't take my word for it. Get out and do some market research.
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go into mobile catering i am hopefully soon selling hot dogs mainly have a look into it
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It would be really difficult to organise, but I know how much of a chore making your sandwiches each day is - if someone could give me exactly what I like in the morning before leaving for work - I'd go for it!
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Your main problem is you have the set up the wrong way around if you deliver to me.
Almost everyone leaves for work between 6:30am and 8:30 am so your delivery window will most likely be 6am to 8am as people will want to be sure their lunch has arrived and not be late leaving because you are late delivering. So unless you get every house in a street signed up your deliveries will be spread over a wide area and you will only be able to deliver a limited number of lunches. Even if you can average one every 5 mins you can only deliver 24 in the 2 hour window. Can you make a living from 24 lunches a day? I doubt it.

I will now give you an Idea for free that could, with a little luck and a lot of marketing, make you a happy business person.

You need to maximise the number of deliveries per stop. That is why sandwhich vans call at office buildings. So here's the plan.

Set up a website with a menu, price list and email address.

Then get some flyers printed with a 10% discount voucher on

and heres how it works.

I sit at my desk look at your website and decide what I want for lunch., orders must be placed either the previous day or by 10am . I email you my company address and my phone number. You decide what time you can deliver and email me back saying I will be at your company at 11:30am. You then make my lunch bag it up with my company name and my name on the outside and deliver it.

I am free to spend an hour on friday afternoon ordering all my lunches for next week if I want and you could do a deal where I get a discount if I order 5 lunches in advance. That makes me want to order my lunches in advance to get the discount and means you get to build a customer base.

If I have a great lunch on Monday my colleague may ask where I got it, I tell them and say you will be delivering tomorrow as I have order for that and they may place an order too.

The long turn aim is to get as many people from one building as possible thereby minimising your delivery costs.
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Thanks howAssociates for your great reply, i have been thinking along the same lines to have orders from a website and deliver to workplace. Offering a discount for a 5 day order is a great idea.

Thanks

The idea is good but I think you need to re-analyse your target market. You would be better off targeting working people and deliver to offices instead of homes, maybe setup an online order delivery system.

Hope this helps.

Alvin
Logo Design Service
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Surely there must be Bosses getting frustrated at staff going to these sandwich vans?
So how about approaching a company and offering to supply their staff,department by department, with a packed lunch, thereby you get more sales at one location and the staff don't get flat sweaty cheese sandwiches because they have been transported on an overcrowded train.
Cas

Hi Craigc

You have got a lot of good advice , as I see it you are not offering anything new to expand on, even if you can find a market.Which on your morning thing is a non starter as pointed out ,time frame and preperation time. Maybe you should supply a few local newsagents with your wares as most have cold cabinets and try to make your packaging good on the eye, to draw attention to it.Set your sell by dates to promote freshness and try to change stock regular. I know there is a market for you and try to think of the most simple route, as a lot of the time people forget the simple basic way. I am not a lover of websites as they can burn away your money with little return, and dont listen to sales crap. Flyers,adverts.cards, local mini cabs offices have drivers waiting round that are hungry, If you can , make yourself known to local shop staff, most fast cold food on offer is crap. Find deals on in super,arkets to buy cans cheap that you could give free to customers. Work out where the best locals bakers is for bread and rolls, ect, to be honest ,I am feeling hungry just thinking about it, so good luck and do it.

Taking Richard's idea (online ordering to the office) a step further, you could make your marketing a bit easier by approaching HR departments and getting them to send an e-mail around about your service and distributing flyers in common areas.

Then you have a sub-section of the website for that company with specific prices for them...which reduce as more people sign up. Bulk purchasing power, and the discount's fine for you because you save time and petrol. And every employee has a vested interest in telling their colleagues how great their lunch is and where they got it!

Not a really new idea, but it does work.
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