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Why it made our list:
Mobile marketing agency Fetch is set to more than quadruple turnover in 2012 – via some of the world’s most recognised brands and advertisers, including Sony Music, Hotels.com, William Hill and Cancer Research UK. The start-up earns a commission on the media it plans and buys, as well as taking a fee for creative projects. Reddington has previous experience in the industry, having started media planning firm AdConnection 10 years ago. That business now has a turnover of around £20m. It is also where Reddington met 26-year-old Connelly, and together they have set Fetch on a similar path to success. With a staff of more than 30, Fetch is already competing with the big boys of Silicon Valley, opening a second office in San Francisco.