Tell us what your business does:

We are a new London based company run by mother and daughter providing fashion advice and personal shopping services. We recognise how important it is to buy only essential items and get it right the first time especially in the current economic climate.

Where did the idea for your business come from?

The company is for people who are short of time or are daunted by the choice of clothes on the high street. Practicality and good value for money are the main principles of the advice given although style is very important too.

How did you know there was a market for it?

The choice available on the high street these days is great but can be overwhelming so we wanted to pinpoint the essential items and save our clients money in the process. We have been shopping like this for years and wanted to share our approach.

What were you doing before starting up?

We are both still working while the business grows. I work as a part-time teacher.

Have you always wanted to run your own business?

No, but the idea is growing on us.

How did you raise the money?

So far, we have only used our personal savings to fund the business.

What challenges have you faced and how have you overcome them?

Our challenge is to get more people to learn about our company. We are trying to overcome this with targeted advertising and PR.

How much do you charge?

We charge a personal shopping rate of £50 per hour, with a minimum duration of two hours.

What was your first big breakthrough?

Reaching and beating the 2,500 visits mark on our website.

What advice would you give to budding entrepreneurs?

If you have an idea and you are passionate about it, you should give it a try.

Where do you want to be in five years' time?

I would like to say running my own company with millions in turnover but it is probably too early to say for now if that will happen or not.