Pimlico started this topic @ 21:38 on 29/03/2004
Hi All ,
Can anyone point me in the right direction as to what a business can expect in response from a consumer direct mail campaign? 2% 10% ???
Are there any web resources that can give figures?
Thanks
Pimlico
------------------------
Pimlico Publishing Group
RE: Direct Mail Response?
Barr | 30/03/2004 09:00 AM
1% if your lucky!!
Barr Stevenson
Chartered Accountant
http:/www.our-accountants.co.uk
------------------------
Barr Stevenson
Chartered Accountant
http:/www.jsaccountants.co.uk
RE: Direct Mail Response?
AsMustard | 30/03/2004 09:04 AM
I had a 3% response once, and that was considered exceptional.
------------------------
AsMustard
RE: Direct Mail Response?
emplaw | 30/03/2004 09:53 AM
I think the National figures for the Uk are 2% but these will include the b2b and b2c also. The easiest way to increase this is by telephone calls to chase but all depends on the numbers involved.
------------------------
LawHound Limited www.lawhound.co.uk
01244 300413