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Direct mail: an introduction

Direct mail has been found to be a cost effective marketing tool. Find out about compiling a mailing database, data cleaning and sending direct mail to see if direct mailing could become part of your business' marketing plan.

Direct mail marketing

A cost-effective marketing tool, direct mail is more popular than ever
Compiling a database

Before mailing, you need accurate information about your market
Data Cleaning

Ignoring the fax and mail preference service could land you a £5000 fine
Finding new customers with direct marketing

Direct marketing can be the most cost effective form of marketing
Sending direct mail

The devil's in the detail. We give some practical tips on what to send
Targeting mailing

Whether consumers or businesses, know who you're mailing to