Top tips for buying a delicatessen

Location

Location is key. Ideally it should be an affluent area whose residents have high disposable incomes. Avoid seasonal locations. Locating near other specialist food businesses can be an advantage.

Turnover

A high turnover is essential, because the profit margins on individual items are not huge. Consider increasing turnover through gift items, pre-prepared food, outside catering or an in-house café.

Customers

Strike up a good relationship with your customers as soon as possible, asking the previous owners to introduce you if possible.

Competition

Supermarkets are catching up and now stock a wide range of deli products. Look for nearby competition and stay a step ahead by stocking different products.

Website

An online presence is the ideal way to market the produce and provide details about the shop. An e-commerce site could also help you reach customers outside your local area.


Contacts
Food Standards Agency
Independent food safety watchdog
www.food.gov.uk
Guild of Fine Food Retailers
Represents independent speciality food retailers
www.finefoodworld.co.uk
Food from Britain
Website contains list of UK regional food groups
www.foodfrombritain.com