Colin has a pedigree background in customer acquisition media. Having started his career at Cogent in Birmingham 1988, he moved to London to join CIA Direct in 1990 where he first formed his working relationship with Andy Sloan, CEO, fellow ARM Co-Founder.
Colin has been responsible for driving ARM’s innovation in the digital arena since inception and currently sits on the IPA Digital Marketing Council as a Deputy-Chair and he was also responsible for the formation of the DMA’s Email Marketing Council 9 years ago. He is also a regular speaker on the media circuit delivering seminars for the IDM on best practice customer acquisition marketing.
“My current role means I’m at the heart of agency innovation and applying these to our clients businesses. To work with an entrepreneur you have to be one!”