Tips for success
Businesses succeed due to careful consideration; planning and research, an understanding of who it is you are selling to and how you sell your goods and services. So before anything investigate all the ins and outs of your potential café:
- Know the market that you’re focusing your business on and others will come along naturally
- Find a good location and if you are making money, think about the potential expansion opportunities
- Look very critically at your potential decision to buy a café and be honest with yourself
- Don’t expect people to queue up from day one. It will take time, hard work and constant attention
- Price your food and drink for your particular market and don’t be afraid to increase prices. If the market and the quality of your product is right then you will succeed
- Make the customers feel at home and listen to their comments, ideas and constructive criticism
- Seek out as much free advice as possible. Go to banks, your local enterprise board, similar businesses and discussion groups and seek out a good accountant who won’t charge you the earth.