Home > Startups Awards

Awards categories

Listed below are 14 categories to enter, we’ve got something for everyone. If you think your business has got what it takes, read the criteria thoroughly and send us your entry.

All companies must fulfil the following general criteria for entry as well as the specific category criteria:

  1. Have started to trade on or after 14 September 2009.
  2. Privately owned
  3. Employ less than 60 staff
  4. UK based


NatWest Startups Business of the Year



This category is chosen by the judges as the best of all our other winners; you can’t apply for it directly.

Online Business of the Year



This award is for any business which is primarily online; business types we like to see in this category include web retailers, brilliant software-as-a-service companies, and cloud computing businesses. If you have started a great online business with strong potential, please apply for this category.

Mobile Business of the Year

Whether you’re developing apps, making money from them, or are using mobile as a key channel to sell your wares, market your business, or even run things more efficiently, we want to hear from you.

Innovative Business of the Year



Here we are looking for businesses which either offers a ground-breaking product or service, or which are using a great new approach to improve a traditional market.

Product Business of the Year

This award is for a new business which produces exciting and tangible products (doesn’t necessarily have to manufacture the product) with great potential. Examples might be food or cosmetics products, toys, gadgets, furniture, clothing, or even something cooked up in a lab.

Service Business of the Year



This award is for a fabulous new business operating in a service sector, such as architect, design, law or accountancy firm, therapists, engineers, gardening or catering businesses… if your firm sells a service rather than physical products, this is the category for you. And to clear up some potential confusion about what we’re after here, the quality of the service offered to customers is as important as with any other category, but no more so—a better business with decent service will beat an average business with great service.

Franchisee of the Year

This category is looking for a franchisee who has started in the last three years and has already exceeded targets & delighted customers, doing the franchise brand proud in the process.

Trades Start-up of the Year

Here we are looking for a recently started electrician, plumber, carpenter, builder or other trades business which is serving customers exceptionally well and has built a great, small business.

Freelance & Home-based Business of the Year



This award is to recognise the best of the many home-based businesses. You don’t need to be running a big business, just to be running a successful business which customers love – whether you do it on a freelance basis with a strong roster of clients or body of work to show for it, sell cupcakes, publish videos on YouTube, sell apps or have even self-published ebooks.

Young Start-up of the Year



If you were under 30 years old when your business started trading and your business is successful, you’ve already accomplished a great deal – and we want to help celebrate your success. Whatever type of business you started; tell us how great it is!

Start-up Business Woman of the Year



Even now more businesses are started by men than by women – so we want to make a special point of celebrating the great businesses being started by women! Some top entrepreneurs the UK has produced are female, from the late Dame Anita Roddick to The White Company’s Chrissie Rucker. If you’re a founder or co-founder of a fabulous new business, apply here and inspire more women to start new businesses.

Silver Fox Award for the year

If you were over 50 when you launched your excellent new business, this award is for you. As more and more people over 50 complain of finding it hard to find employment, we want to highlight the benefits experience and wisdom brings to a new business.

Adversity Award for the year

We come across many people who have started a business from very tough places, whether that is illness, deprivation, disabilities or other unusual challenges. This award is designed to recognise your success if you have overcome unusual personal challenges and built a sustainable, successful business, however small.

Angel or VC-backed Business of the Year



Every year business angels and venture capitalists invest in young companies with enormous potential. This award is for young businesses which have raised money from investors and can already demonstrate signs of achieving real greatness.



  • Advertisement
  • 24 October 2012Finalists announced
  • 6 November 2012Judging day - if you are selected to be a finalist you need to be contactable by phone on this day
  • 7 December 2012Startups Awards at Kensington Roof Gardens